My Story

One of a Kind

I’ve been a lover of sparkly, beautiful diamonds and jewelry since I was a little girl. My mother told me when I was young, I’d want to stop at every jewelry window as we walked through a shopping area. Somehow my mom and I both knew that one day my goal of being involved in the jewelry industry would materialize.

Last fall while in San Diego, I met Jon, a Turkish born jewelry designer, and retail jewelry store owner. Jon and his family have a facility in Istanbul Turkey that designs and creates jewelry. After much discussion, we structured an arrangement where Jon would supply me with beautiful handmade Turkish, and European designed Jewelry. Jon also encouraged me to design my own products, which I am in the process of doing. This business partnership has worked out beautifully, as Jon sells to me much lower than retail. This allows me to resell, but still remain substantially below full retail, which proves to be great for Jon, me, and my customers.

My site specializes in handmade Turkish and European designs, but I also have very affordable fashion jewelry that I have personally handpicked from several Brazilian and American designers. I have also added Vintage Jewelry to my site. These carefully chosen re-purposed statement pieces each have unique medallions, and vintage or vintage reproduced chains. I hope you enjoy your shopping experience.

Michelle Hertzman

Please contact me with any questions, or if you’d like to discuss a custom designed piece of jewelry!